[review] Liu Shengyi and Kotler have said that marketing should become the core of enterprise sector, social media and mobile Internet era, marketing will play a more important role.
Tencent technology Zhu Xudong reported on March 6th
today’s global marketing industry’s most authoritative father of modern marketing, Philip · Kotler joined the Tencent sponsored by the Mindstorm and Connector activities in yesterday, and on the activities of Tencent Inc and network business group president, Liu Shengyi group senior executive vice president of the summit dialogue on how to understand the new era of marketing and how to do marketing for a full discussion.
Liu Shengyi and Kotler have said that marketing should become the core of the enterprise sector, in the social media and mobile Internet era, marketing will play a more important role. They all believe that companies need to take more responsibility to practice humanism.
Kotler said that the new era of marketing need to attach great importance to the relationship between enterprises and consumers. From this perspective, the enterprise should not only focus on the consumer marketing department, but the whole enterprise needs to focus on the consumer as the core.
Liu Shengyi, the so-called artificial core marketing, is to solve the problem of people, to provide solutions to a variety of problems in life. Now some people are too much emphasis on the marketing side, but not enough energy to focus on the consumer – to meet consumer demand.
in response to these problems, Liu Shengyi believes that the company should establish a reasonable internal architecture, and can not blindly pursue the new concept to create good-looking KPI numbers. At the same time, he also believes that the rise of social media and big data, companies should establish a consumer centered marketing engine and DNA.
as a part of Connector’s activities, science and technology Tencent exclusive interview with Kotler, he also talked about his big data, the understanding of the Internet thinking, but also on the Chinese marketing company how to enhance the strength of enterprises, put forward their own proposals into the more market.
big data should have another side
mention big data, many people will worry about privacy. So is Kotler.
he said that in the marketing industry there is a saying called "predictable analysis". "If I buy a product with a probability of 20%, they don’t necessarily give me a push, but if I buy a 70% chance, they will push me," he said. This is one of the reasons why companies want to collect user data." Kotler said.
but Kotler also said that after the user information collected by the enterprise, in addition to push information to the user, but also can do as little as possible harassment of users. For example, when the enterprise is enough to understand a person, you do not have to push this person will not be interested in the information.
Kotler says "