Abstract: Jingdong and Tencent WeChat and mobile phone QQ, social networking, entertainment, shopping will be set as a whole, not only in their own mobile phone client to send a 1 billion yuan red envelope, in the Jingdong, the Jingdong WeChat QQ mobile phone shopping shopping also has a large number of red envelopes and 618 packs of delivery.

 

in addition to low prices, they have come up with these to lure you to consume

tomorrow is the Jingdong’s 618 anniversary, the 11 echoes and double universal online shopping carnival, not only is the parties compete for consumers on the battlefield, it is a major business parade.

let us look at the home appliance manufacturers in 618 are ready for what?

price is still the first to attract consumers

this year’s big promotion does not directly compete with the price, but in red envelopes, cash coupons and other forms.

Jingdong and Tencent WeChat and mobile phone QQ, social networking, entertainment, shopping will be set as a whole, not only in their own mobile phone client to send a 1 billion yuan red envelope, in the Jingdong, the Jingdong WeChat QQ mobile phone shopping shopping also has a large number of red envelopes and 618 packs of delivery.

last year, followed by Jingdong in the United States this year shouted "618 home court in the United States," the slogan for the refrigerator, washing machine, color TV, air conditioning and other home appliances category, the launch of the 3 billion 200 million special cash coupons, and the maximum reduction of 2000 yuan, and the promise of the whole network parity (excluding seckill, no cheap goods, group purchase, etc.) prices lost 500 and other activities.

In addition to

, Tmall mall years to promote mainly low discount, full cut coupons is God, suning.com will send 1 billion yuan discount envelopes, in June 17th to 22, and the audience as low as 50 percent off discount, buy two pay a part of the category and other activities.

overseas goods become one of the important categories

from overseas purchasing spree to the rise of various types of cross-border electricity supplier, the domestic consumer enthusiasm for overseas goods has not been reduced.

Jingdong’s global shopping Department was established at the beginning of this year, in April officially launched, the overseas direct mining and open the mode of platform, 618 period, Jingdong global purchase business will launch French wine, Holland milk, South Korea cosmetics and other goods, and promised that all products of 100% overseas shipments, fake a lose three.

and Jingdong and the United States and the self-employed mainly different, Tmall’s platform model is to lift the concerns of consumers in genuine and logistics. The 618, Tmall will introduce imports more than 25 countries in the world, 300 thousand, at the end of the year there are more than 20 thousand businesses to participate in the activities of Tmall at present, more than and 100 overseas brands with the price of the goods and provide free shipping policy.

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