August 1st news today, fresh electricity supplier brand "fruit help" by WeChat public announced officially closed. Fruit to help online APP business to August 3rd 16:00.
As for the reasons for the collapse of
, according to its official micro signal revealed, underestimated the difficulty of the operation of the fresh industry. Over the past two years, we have tried every means to achieve profitability, and ammunition is always exhausted day."
according to the official introduction, fruit help founded in Shenzhen in 2014. It is a fruit of mobile Internet operators, to create "orchard" and "fruit straight home" fresh experience, solve the difficult problem of the office to eat fruit.
below for fruit food help open letter:
walked together for two years, and today I want to say goodbye.
at the moment, just remember to set up fruit food to help, then the original intention is very simple, is to allow the office of white-collar workers to eat a box of fresh fruit cut. So a few people do it, from the first step Kexing science park.
for two years, we from the WeChat store, to APP, to store the line, step by step to expand the market, once the fire time one yuan to eat fruit, making a large number of users become attached to a fruit to help. When the peak, fruit to help the public to have 110 thousand of the number of supporters, WeChat, APP, the next line store service Shenzhen CBD and hundreds of thousands of users of the community, so many users of the trust is the way we adhere to the momentum.
since the fresh industry is extremely cruel, O2O subsidy war, low price competition…… We also continue to adjust the operation, optimize the user experience, improve the supply chain, until the transition line store. Perhaps we do not work hard, can not be a step ahead of efficiency, but also underestimated the difficulty of the operation of the fresh industry. Over the past two years, we have tried every means to achieve profitability, and ammunition is always exhausted one day, this day, did not expect to come so fast.
said that people do not forget the beginning of the heart, is to encourage persistence, but it requires more courage to admit defeat.
today, after careful consideration, we made a painful choice, decided to close the fruit to eat. Two years of hard work will also end, although the hearts of regret, but also must face. The world does not have the banquet, the gathering is the fate, disperses does not leave the regret.
special thanks to investors Xu total, fruit food to help the team’s trust and support; thanks to the hard work of more than 100 employees along the way; thanks to witness the fruits of food to help grow hundreds of thousands of users. Thank you!