Author: Zhang Anran
lead: Tmall to open based strategy to consolidate its position as the comprehensive advantages of B2C platform, while Dangdang is in the vertical direction of B2C platform will further help Tmall, Dangdang pull transactions to reduce marketing costs, Dangdang help Tmall enhance the competitiveness of the platform, in the long run, this may be a win-win.
Dangdang has settled Tmall
] Chinese Entrepreneurs Network in October 30, 2012, Alibaba, Tmall group’s business group and dangdang.com jointly announced today officially opened the store dangdang.com in Tmall, its books, general merchandise category respectively to form the flagship store settled. As a result, Dangdang has become the largest business since the implementation of Tmall’s open B2C strategy.
" " for Dangdang; commitment; Tmall, dangdang.com CEO in micro-blog said: "no matter in Tmall and Tencent, other services, and we have a bunch of different promotional ideas and standards, so what is the specific period with elongated, different, and I didn’t ask, but I give a clear guidance from the. Who let people flow. And I do not think Tmall is a channel hegemony, but the operation and service concept is different. Fake cattle X harm the dead, this time for a while."
As a veteran
B2C website, books B2C leader, Dangdang net earlier, but behind the Jingdong, Taobao. Now have to face the Tencent, Suning, Gome, WAL-MART No. 1 store and look at fiercely as a tiger does force. In addition, with the high cost of vertical flow, access to new users increasingly high cost, then select the "flow" when Tmall is fitters move. Tmall to open based strategy to consolidate its position as the comprehensive advantages of B2C platform, while Dangdang is in the vertical direction of B2C platform will further help Tmall, Dangdang pull transactions to reduce marketing costs, Dangdang help Tmall enhance the competitiveness of the platform, in the long run, this is probably the double win.
Dangdang settled for Tmall, insiders said that when the capital environment has not improved, open integration has become a trend in the electricity sector. With the independent B2C have joined the platform linkage changes the entire electricity supplier ecological chain will have to price war to win the attention of the electricity supplier industry, nature will gradually shift to consumer goods, multi-channel access to personalized service.
in this regard, Lu Zhenwang electricity supplier experts believe that "from the marketing cost and operation cost control, integrated platform is very large, from the orientation, vertical business opportunities more from the category, service, marketing and more professional users, but also pay attention to the problem of vertical breadth."