Abstract: Nowadays, more and more people no longer love to white-collar life, choose more freedom of occupation, and all kinds of new technology also makes Uber that emerge in an endless stream, platform development opportunities. We must seize this trend.
titanium media note: This article compiled by the titanium media entrepreneurs Michael Pao published on the Medium platform, Joyce, Tony/ compiler.
I recently joined Greylock Partners venture capital company as a pioneer in the field, hoping to help them to develop a new platform for the market company. Now, more and more people no longer love to white-collar life, choose more freedom of occupation, and all kinds of new technology also makes Uber that emerge in an endless stream, platform development opportunities. We must seize this trend.
I worked in Uber for four years, how to build a platform for the market has some understanding, so I hope that through my experience, to share with you will make you feel some of the counter intuitive of the three things.
would like to supply you with
many platform markets are subject to supply constraints. When a lot of entrepreneurs in the start, always don’t know how to create demand, however, if you can solve a platform market pain points for consumers, so the demand is not a problem, but the growth rate of demand for more than you can imagine, you eventually lead to insufficient supply.
, however, the vast majority of the platform market will be too much emphasis on demand, but also always think they know best is the needs of customers. Do you remember the Uber taxi, in Airbnb, or start the Kickstarter project is to raise what time they use? But the reality is that many seemingly has the management consciousness of the market platform often a problem on the supply side. It is easy to make your growth rate slowed down, even worse, let your competitors to because they are good at developing new sources of supply of more than you.
if you start your own platform market, then do not be too inclined to demand side, because the supply is to ensure and promote the development of the platform market fuel.
don’t listen, show
about product design, one of my favorite words is Jobs said:
"it is difficult for us to design the product according to the needs of the customers. Most of the time, until you put the product in front of the user to know what they want."
he’s right, especially if a platform market usually needs to design products for different types of user groups