catering industry, there is a big brand that we can easily ignore, that is, hotel catering. An important force in the catering industry in the hotel and catering industry also, such as such well-known brands in the country is very influential, as competition intensifies, the hotel and catering industry is not good, so the catering industry how to operate their own brand
hotel catering business four step
1, know their business characteristics
industry data, now the hotel is not good, the Samsung and four-star hotel, the main problem is not the restaurant for their customers demand, have formed its own characteristics, taste and service are very general, restaurant meals and also into the general restaurant delicious, not featured in the business process. Lost their source! So to determine the good characteristics, know their characteristics is very important.
2, sub grade
hotel is facing a lot of guests, the demand is also diverse, the restaurant is still very different. Restaurants are generally set for a particular type of customer needs and set their own characteristics. But go to the hotel guests is not the same, to the hotel guests, the economic strength is not the same, their demand is the same, some pursuit of delicious, after some benefits, some pursuit of novelty, according to the diverse needs of guests, set different stalls dishes, will attract more guests.
3, focus on creating the strength of food and beverage brands
consumers in the choice of hotel consumer, brand is a very important reference factor, many famous restaurants use brand into the minds of consumers, the consumer choice, will consider their own brand. Therefore, to build the strength of the restaurant brand, into the minds of consumers to choose the scope, but also a way to increase turnover.
4, focus on new product development
in an age of plenty, consumers have more choices, the focus of competition between hotels become innovative dishes, a unique dishes can make the hotel talent shows itself in the same industry, forming a unique impression of consumers for the hotel, this is also a lot of restaurants are doing.
above is a good way to manage the hotel and catering to some of the better methods and strategies, I hope to be helpful to the hotel food and beverage boss!