a lot of people have their own shop when the boss’s idea, but the real implementation was found to encounter such a problem. The following Xiaobian for everyone to tell a story of their own entrepreneurial failure experience, I hope to be able to invest in the business and people who want to invest in some reference.
1. lack of prior planning. Choose to do fast food, is that the threshold of the industry is low, the risk of pressure is small, fast cash withdrawal. Because of this illusion, when Zhou Lei and his friends let down on business, lack of planning, so that when the is in the consumer groups, cash cycle, estimated turnover assessment; lack of risk comes, be taken by surprise. Lack of understanding of
2. industry. Due to the catering industry research is not systematic, resulting in confusion in the way of business. The restaurant of consumer groups, migrant workers in more, they have three needs: the restaurant business area of 90 square meters (to be spacious, we only have 40 square meters), fast food varieties of at least 20 ( 18; we do not want to eat Steamed Rice). These basic demands are ignored by us.
3. positioning is not clear. Zhou Lei is the first fast food and the effect is not obvious after the Guilin Rice noodles, fast food and economic delicacies, and later launched stone fish and fast food.