recently a reality show is crazy to get together, each big TV are not far behind, and back, or because "where" the father go to hot. The first quarter of the father where to go, in fact, was not initially optimistic, in all those who do not look good at the time, the most likely regret today is the United States of America’s marketing team.
they once so close to this victory, but at the last moment because internal to the project and give the judge controversial title sponsorship opportunities, thus missed this year’s most popular marketing platform. The dark horse believes that in this era, not the era of content is not valuable, but the era of scarcity of good content, the real good content can still create a good content.
The main sponsor
than those of popular singing show, "" Daddy where no 1/5 sponsorship costs is an important factor in facilitating miss Boiled dumplings making. For many people who can’t cook, and would like to cook instant noodles son Guo Tao dads, miss Boiled dumplings is to live at home.
the brand strong temperament and family home that "where" Dad, there is a natural fit of the height. A series of print ads, follow the creative micro-blog and WeChat, as well as in the terminal market set "father eat what" parent-child interactive promotional activities, let the thoughts in the program outside the brand gained a high degree of attention. Miss the first test on entertainment marketing fame so easily.