China overall economic environment is not good, European luxury brands began to shift the focus of the market, began to shift attention to the new China gold main pockets, begin to pay close attention to students in the United States and the dynamic China, innovation decision are achieved.

At the beginning of

2015, Losangeles Beverly mall launched a shuttle service, in the opening quarter and graduation season, University of California at Los Angeles and the University of Southern California Chinese equipped with family go shopping. In signed a sponsorship agreement with 45 thousand people China student groups, Beverly Center Marketing and sponsorship director Susan · the vise this move is regarded as the most successful marketing plan.

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